Becoming a top blogger is one of those topics that attracts a massive amount of experts, advice and information, but it still relatively starved of any real strategy or authority. With the huge army of self-proclaimed blogging experts out there, it can be difficult to know who to trust, what path to take, and how to effectively market your blog to turn it into a popular and profitable online enterprise.
In order to become a top blogger, you need to maximise your audience and personal exposure. While it’s possible to do this by endlessly blogging for other people, taking part in interviews, and jumping through all kinds of PR hoops, the most effective method is to build a massive subscriber list. As with many types of business, the conventional advice and method isn’t always the most profitable, and a small amount of research into alternate routes to a massive subscriber count can yield massive success further down the line. These three tips and strategies are designed to do two thing: cause a massive increase in your subscription count, and create subscribers that will stay with you long-term, rather than leaving to the next big thing that comes along. Long-term appeal always wins out in the blogging world, and those subscriptions are the most valuable and lucrative of all.
Tip #1 – Find your optimum update times, and stick to them ruthlessly.
This is a tip from Tim Ferriss, one of the most popular and successful bloggers on the internet. With over 50,000 Twitter followers, Tim is a powerhouse in the internet marketing world, and is renowned for his highly time-optimised strategies and blogging advice. One of his most useful strategies for bloggers is to experiment with different posting times and focus on the times that give the maximum in terms of subscriber benefits. This process is as simple as micro-testing 12 different blog posts to determine which hour of the day is best for subscription increases.
Tip #2 – Give your readers reasons to subscribe.
This one is a simple psychological exercise more than it is a blog optimisation. Would you join a club if it had no benefits? No, of course not. But you’d definitely join one that allowed you to access exclusive offers, content and resources that nobody else could access. You need to put yourself in this mindset when you design resources for your subscribers. Offer something exclusive and valuable for your subscribers and they’ll reciprocate your generosity by subscribing and sharing your blog with friends.
Tip #3 – Partner with other bloggers to create cross-subscriber traffic.
This one is a slightly more advanced strategy that requires a larger time commitment to blogging. Once you’ve built a decent audience, build relationships with other bloggers. Once you’ve built a friendly relationship, send them a quick email offering to guest blog for them, and in exchange offer them the same opportunity on your blog. You’ll be surprised at how many bloggers will eagerly accept the offer. This strategy brings multiple benefits — you increase your subscription count, expose your blog to a new audience, and build valuable back links to your blog page. All for free, and all because you understood blogging strategy.
To learn more about blogging, check out the free Bloggers Starter Kit.
More and more people are turning to blogs to find information they need, especially when they are looking for industry news, insights, commentary, or simply a perspective on an issue. Instead of consulting only traditional online resources such as newspaper websites, white papers, or magazine articles, subscribing to a blog is proving to provide additional value.
Blogs that are full of new and useful information are also important to search engines; since the blog itself can accommodate for thousands of inbound and outbound links, it becomes a rich resource of information for search engines to find.
Gone are the days where keyword-friendly articles were the only way to climb up the search engine ladder; today’s successful blogs are finding their way to the tops of the search engine rankings simply based on readership, quality information, and links. As a result, more people are likely to find your business and stay connected with a subscription. The key benefits of turning to a blog for information include:
“ Easy to read content
“ Relevant industry information
“ Connect with an expert on the subject
“ Simple and casual format to get news
Blogs on a specific topic or niche are also becoming a simple resource for daily reading; people are setting up RSS feeds and aggregators where they receive the web’s most current information instantly.
Instead of having to visit each and every blog or website, these readers can stay in touch with your blog, company, and brand with desktop delivery that they themselves have initiated.
People are actively seeking information from blogs, and in many ways, direct marketing is no longer needed; people are choosing to subscribe to your content on their own.
Check out Blogging Your Way To Business Success…
If you’re ready to enter the world of blogging, you have lots of options available to you. One is Blogger.
Blogger is a simple and easy way to get started for free. It’s a service provided by Google and geared toward beginners. This is a good option if you are new to the world of blogging.
WordPress is also free and extremely flexible. It builds your entire site for you, allows you to use or modify existing designs and lets you create as many categories as you choose. It also integrates RSS (more on this in a moment) into your site automatically.
Another option is Movable Type. This publishing system is the most popular business publishing platform and has many features a system such as Blogger lacks. This is a more professional program and is a paid service.
Typepad is an alternative paid blogging service. They host many of the world’s most popular blogs and are easy to use.
It doesn’t matter which service you choose. The important thing is to pick one and get a blog started as soon as possible. But unless your blog posts contain a combination of certain components, you can not and should not expect it to become a viral blog.
People simply won’t talk about blogs that bore them, so you must give people something to talk about. You do that by keeping these five things in mind when writing your blog posts:
If your blog posts contain at least four of these five components, you are creating the right kind of content that has the power to attract massive traffic to your website.
ABOUT THE AUTHOR:
Glen Hopkins is Best Selling Author, Information Marketer, Speaker, And Consultant. Glen specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines using specific systems that will allow you to work less and earn more. Get over $753.58 worth of his products for FREE.
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