Posted by
Feiyie on
Jan 31, 2011 in
Copywriting |
0 comments
No copywriter worth his salt lets their website copy run without testing it for responses. The following are the two systems favoured by copywriters:
1. A/B Split Testing – A simple test of one element of a page against another to see which is more effective.
2. Multi-Variable Testing – Testing more than one element at a time to test new page treatments or offers.
Let me explain further exactly what each test actaully is…
A/B Split Testing:
In the A/B split testing you divide your visitors randomly into two groups and show each group a different version of a page. The variations may be of many types from color, to font, to offers of gifts.
The purpose of this testing is to see which version results in higher conversion, average order value, application completion, or other targets. Analysis of different results would create a summary that describes the impact of the A or B page version.
The two versions are shown to visitors normally called the A or B test group. They are observed on their visit, sometimes on several occasions to assess their reactions, especially to see as to whether they are likely to purchase anything after visiting the page in its existing or new format.
One fault of this system is that it requires very large samples, ie number of visitors for satisfactory test results.
For this reason the test may take a long time, which in turn do not take into account the many seasonal factors affecting the purchasing behavior of your visitors, for example, people are more likely to spend during the festive season.
Multi-Variable Testing:
A better way is to test elements on the page in different combination of designs etc. This approach is called Multi-Variable Testing and it allows you to test the elements on a page that you believe impact sales.
When planned and executed carefully, Multiple-Variable Testing virtually guarantees a positive change over your existing page.
A Multi-Variable Test on a product landing page might test the product image, the headline and the product description copy. The goal is to create the most compelling page possible so that visitors to this page, often paid for through search or banner advertising, convert to customers at the highest possible rate.
Two or more alternatives of the picture, description and headline are created and a page is composed for every combination of these elements in each of their versions. If there are 3 elements with two alternatives, this requires 8 combinations or “recipes.”
By splitting the traffic randomly and showing each visitor only one version, you can determine the optimal recipe. The advantage of Multi-Variable Testing over A/B Split Testing is that you can nearly always find a recipe that outperforms existing.
The problem with Multi-Variable Testing is that if you have more than three elements or more than two alternatives, the number of combinations becomes so large that it takes too many visitors to run a conclusive test.
Check out this Copywriting Converion Secrets for some tactics that will boost your optins and sales.
Toodles,
Internet Marketing Stranger
Chat: 
Skype: feiyie07
Posted by
Feiyie on
Feb 3, 2010 in
Copywriting, Product Review |
2 comments
WordPress is no longer only used for blogs!
If you don’t know it yet, you’re probably hiding in some bushes. lol.
WordPress is now used as a static website too. In fact, I’ve already made a site in WordPress. If you want to know how to create static websites with WP, you can check out this product called WordPress Website Secrets.
And now, with this salesletter WordPress plugin, you can now build amazing WP salesletters in no time!
This brand new WordPress salesletter creator plugin, resell rights, a video tutorial combined with a package containing 101 WordPress tips, audio, video, and mini-site will help you build a list in the shortest time!
Check out this WordPress 2-in-1 package… And also check out these WP Easy Salesletter Themes.
I think this is the EASIEST way ever to build salesletters! Yay, don’t you just love WordPress? 
Toodles,
Internet Marketing Stranger
Chat: Skype: feiyie07
Posted by
Feiyie on
May 31, 2009 in
Copywriting |
0 comments
Here are the last 10 tips to secret selling. Well, I decided to give it all so that we can now carry on to other stuffs. lol
- Make your products sell quickly by adding a lot of bonuses. You could get the free bonuses for little or no cost by joint venturing with other businesses. You could go to the “freebies” directories and find things. Then you could ask the legal owner’s permission to use the item as a free bonus for your product.
- Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text. For example, red usually signals: stop, anger, excitement, love, sex, fun, etc. Another example, blue usually signals: relaxation, authority, coolness, etc.
- Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem. For example, you could say, “I personally guarantee you will get over your shyness in 10 days or less or your money back.”
- Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence. For example, you could include testimonials, expert endorsements, third party tests or studies, strong guarantees, a list of customers, pictures of customers, etc.
- Give your customers free shipping. If you can’t afford that, you can give free shipping to customers who buy over a certain dollar amount to raise profits. You could also charge other businesses for inserting ads in your product package. This will make up for your free shipping losses.
- Test your web site regularly for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your business look unprofessional. If your visitors can’t order, navigate to where they want to go or see pictures of your product, they likely won’t revisit or order.
- Use free advertising as much as possible. Test a wide variety of free advertising options like banner and link exchanges, classifieds, newsgroups, ad swaps, joint venturing, viral marketing, web rings, message boards, trading content, etc. Don’t be afraid to try something new.
- Build credibility for your business by publishing an e-zine and writing articles. Your customers and prospects will see you as an expert and trust you. You could also submit your articles to other e-zines for republishing and publicity. Just require them to include your resource box at the end of the article.
- Answer all your e-mail messages as quickly as possible. Nothing will lose a sale quicker than not responding to a prospect in time. If you don’t, it could anger your customers and they could ask for a refund. You may lose a sale because they want you to answer a question before they order.
- Build a professional looking web site even if you have a small budget. You could use free graphics, designs, list servers and other tools offered online. Just go to your search engine or web directory of choice and type in “free (what you want)” and you will usually find it.
So, there you have it. If you want to read the previous ones, just check out the Related Posts.
Toodles,
Internet Marketing Stranger
Chat: Skype: feiyie07
Posted by
Feiyie on
May 30, 2009 in
Copywriting |
0 comments
Here are the next five tips for secret selling:
- Get your products or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials. You will find out any problems with your product before you sell it. You might also discover new uses or selling points for your product too.
- Keep your loyal customers happy because they are your future profits. Give them discounts and free gifts as often as possible. If you are thoughtful and loyal to your customers, most of them will be your customers forever. They will make up about 80% of your business and profits.
- Clone your advertisements all over the Internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside them. You could also start an affiliate program and pay people commissions to run your ads. You could also give your affiliates viral marketing tools to use like e-books or articles.
- Make it easy for your affiliates to make sales. Give them proven ads to use, make it easy for prospects to order and provide helpful affiliate statistics. Affiliates want high or fair commissions, notification of sales, lifetime income, residual income, a good tracking system and professional training.
- Persuade e-zine publishers or webmasters to run your ad for free. Just allow them to join your affiliate program and earn commission on the sales. You could also offer them a freebie, such as the product you’re selling for free, an advertisement in your e-zine in return, etc. It also helps to compliment the publishers as well as praising their e-zines.
Check out Related Posts for the previous parts.
Have a great weekend, everybody!
Toodles,
Internet Marketing Stranger
Chat: Skype: feiyie07
Posted by
Feiyie on
May 29, 2009 in
Copywriting |
0 comments
The next five tips are here:
- Remember the little things about your web pages really count. Include the title of your site at the top right corner, a description about your site, etc. For example, if I visited your web site and didn’t know or understand what it was all about, I would probably leave right away.
- Start your own Internet radio station. It could be related to the theme of your web site and you could advertise your products over the station. You could also charge other businesses advertising on your station. You could start a music station or something like a talk radio station.
- Turn your banner ad into a trivia question. Post the question on the banner and tell readers they can win a prize if they answer the question at your site. People love trivia because it makes them feel smart when they get the right answer. The prize is just an extra incentive for them to click on your banner.
- Motivate people to buy your product. Tell them positive things. For example, you could say, “You can now reach your goals and change your life if you buy our product.” If you come across positive in your ad copy, they will become positive about reaching their goals using your product.
- Get your sales letters and web site evaluated for free. Visit business discussion boards and ask other participants to evaluate them. Don’t get discouraged if someone gives you a lot of negative feedback about your web site. Most people are only trying to help you. Take the criticism constructively.
For previous parts, check out Related Posts.
Toodles,
Internet Marketing Stranger
Chat: Skype: feiyie07
