If you’re seriously interested in learning more about growing your opt-in list, you need to think beyond the basics.
Below are 10 ideas about list building that can use toaddress some of the key issues for building your opt-inlist…
1. The “Famous Guest” Technique
Tell your potential subscribers the names of the guest authors that contribute articles or content to your list.You could even list some of their professional accomplishments and credentials. People may subscribe just to learn more about them and their knowledge.
2. The “Personal Touch” Technique
Show your potential subscribers a picture of yourself on your subscription page and tell them a little about yourself. Pictures will give your list a personal touch that could persuade them to opt-in. You could tell them about all your personal and business accomplishments.
3. The “Gift Subscription” Technique
Tell your potential subscribers they can sign up someone else with a gift subscription when they subscribe. People will like it that you care about other people in their lives. Many people like to give things to people they know and love.
4. The “Work Involved” Technique
Tell your potential subscribers how long it takes you to write or compile each issue. People will see just how much work is involved in publishing your list or e-zine. It will give your list a highly perceived value.
5. The “Why Subscribe?” Technique
Tell your potential subscribers the benefits of subscribing to your list. Depending on your topic, it could be making money, losing weight, increasing sales, reliving pain, stopping addiction, improving relationships, increasing mind power, etc.
6. The “Tip Me” Technique
Tell your potential subscribers you publish tip articles. People like to read short, to the point tips that will help them reach their goals. It saves them time reading througha bunch of fluffed up information.
7. The “Recent News” Technique
Tell your potential subscribers you publish news stories. People want to stay up-to-date on the most recent news stories that will affect their lives. You could even publish new press releases that are related to the topic of your list.
8. The “Product Review” Technique
Tell your potential subscribers you publish product reviews. Many people like to read product reviews before they buy a new product. You could review a product and have your own affiliate link at the end of the review.
9. The “Q And A” Technique
Tell your potential subscribers you publish a question and answer section. Your current subscribers send you their questions and you could answer them in each issue. Your subscribers can actually be in control of what topics theywant to know more about.
10. The “First Shot” Technique
Tell your potential subscribers that they will be the first to learn about the new products and services you release. People like to get the first shot at new productsand affiliate opportunities.
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When you boil down the fat to remove the fluff and expose the raw bone, in the most simplest terms there are five steps you need to follow to begin building an online income:
1. Build your list of targeted prospects and customers
2. Create or find a product that would solve a common problem that the people on this list may have
3. Sell the product by creating an effective sales message and ordering process
4. Keep building your list cost-effectively
5. Rinse and repeat this process with “new” products.
So with this said, where do you start? What’s the first step you need to take?
The first thing you should do is decide which target market you want to focus on. Only when you’ve done this can you start implementing the above steps to begin building your list and so on.
In my experience I have found some of the the best niche to market to are people who want to:
- make more money, or save more money
- become healthier, slimmer, more energetic
- become more attractive, more popular among the opposite sex
- learn better dating, mating, and relationship skills
- feel happier, safer, financially secure, etc.
But don’t let this list limit you. If you are really good at something and if that skill is in demand, you canprobably sell your advice to others.
If you’re not sure whether your skill is in demand, justgo to a search engine and try to find products on that subject. The results will give you some idea of how popular that subject is.
Remember, you can sell anything as long as it’s a good product and there are buyers who want it. Any product that offers a solution to a problem that people may have can bea winner if marketed right.
If you have an existing product that is in demand, you can start building your list targeted towards people interested in that product. However, if you don’t have a product, don’t start creating one just yet.
Build your list first!
The size and quality of the list can also quickly tell you whether your product is in demand or not. If it’s not, you can drop that idea and quickly switch on to the next one.
Remember, find a market first. Then create or find products for that market.
Here’s a simple system we personally use that you can easily create to get people to send you free subscribers and build your list for you.
And this works in whatever niche you want to target!
What we’re about to share with you is something you rarely see discussed. The reason is because if you knew about and applied the simple system your top competitors would not have such a huge advantage over you in the marketplace.
You see right now you’re basically an unknown compared to your top competitors. You know it, they know it, and they know you know it.
What you may not know is why they are so well known while you continue to struggle even for the slightest bit of attention.
The answer is simple and it’s right in front of you.
There is one factor that determines how much profit you will or won’t make next month. And it also determines if you will ever join your top competitors in the eyes of your customers and subscribers. What is it?
An almost obscenely massive amount of exposure that gives you the appearance of “guru” status.
It’s all about perception!
You know who your top competitors are because it seems that no matter where you turn – there they are. What you’re about to learn is a simple yet highly effective strategy that can almost immediately elevate your status in the eyes of the people who matter to your business the most.
When you appear to dominate or have a strong hold on your chosen market, people pay attention to you. More importantly – they want to pay attention to you. That’s where massive exposure and email marketing come into play.
The simple formula:
Massive exposure + email marketing = Competitive advantage to the 10th degree!
The first thing you need to do is forget the myth that you need to create your own monster 200+ page ebook to get any sort of online recognition and exposure.
Many of your top online competitors actually want you to struggle with this silly myth while they continue to ensure their dominance over you in the marketplace with more effective methods.
The truth is that all you need is a simple 3-5 page report or a short ecourse and then allow others to give it away to create a viral marketing effect!
Sounds hard to believe, but it’s the truth.
Eventually you’ll want to create your own unique product, but it’s not necessary for the time being. All you need initially do is to create a short report by either writing it yourself or by outsourcing it to a ghostwriter.
For example, you could create an email course that promotes a specific affiliate product. Be sure to choose one that people are talking about right now or one that’s constantly popping up in your inbox.
Then setup a page with a subscription form that allows them to give away your ecourse with their affiliate links in them while you maintain complete control over the emails that are sent out.
This allows you to keep all the subscribers, while they receive all the commissions from the product promoted. It’s a win/win for all concerned so most people will be prepared to work with you.
This not only helps you to build your list (which is a key ingredient to your success), it also helps to brand yourself and elevate your status as an internet marketer.
If you repeat this for a number of products, it won’t take long to build your list and your reputation as a marketer will gain momentum very quickly.
Remember the old tale of how the early bird gets the worm your grandaddy used to tell you when you were a youngster?
If you thought this was just an old story someone made up to keep you amused, then you need to pay close attention to what I’m about to share with you.
I’ve often said that there was little difference between successful people and those who didn’t quite reach their full potential.
I always believed the only difference was that those who were successful took action. Yeah the level of action may vary, but basically this was the main difference.
And you know what, I was right. Don’t you just hate it when this happens?
A recent study of sales people who earn over $250k per year have shown that there is one key factor that separates them from other less successful people.
They all have one common trait to being successful – and that trait hs nothing to do with money. It’s …
….Speed of Implementation!
Speed of Implementation is the time it takes from when you have an idea to when you put in into action.
That is, when you think of an idea and then immediately do something to ’set the wheels in motion’.
As soon as you have that “aah-haa” moment, you immediately get out there and take action to implement it.
That’s speed of implementation. Get the idea?
So from this it’s not hard to work out that successful online business owners are usually very good at implementing things quickly. They just do it!
On the other hand, less successful people usually take their time. They think about it for a while, call up their unsuccessful friends and ask them if it’s a good idea, and then after much procrastination, they *may* take action and implement it at their own pace.
Usually very s l o w l y – if at all.
So what can we learn from all this?
If you are to have any chance of reaching your online income goals, not only must you TAKE ACTION,
…you need to TAKE ACTION FASTER THAN YOUR COMPETITORS!
Don’t sit around thinking about it, weighing up this against that, trying to work out if it’s really worth doing or not. This is what *unsuccessful* people do. You want to be successful don’t you?
Then you’ve got to learn to follow in the footsteps of successful people. And that means TAKING ACTION to implement what you learn TODAY.
Not tomorrow or the day after… TODAY!
If you don’t do it today, you won’t do it at all. Or if you do, it will be too late!
So, the next time you read an ebook or listen to a interview or watch a video that teaches you new tips or tactics to help you reach your personal or financial goals
…make it a priority to develop a plan to implement it in the quickest possible time!
Yes. You CAN succeed – IF you take action.. TODAY!
If you wanna make money online today, check out the Internet Income Academy… Or check out my FREE Internet Marketing Training at www.FreeIMTraining.Biz.
Adding value to your product (or affiliate product) is an excellent strategy. But if you put a dodgey bonus together, or do this in the wrong way, you can devalue your offer so much that it becomes worthless. Simple as that.
So here’s a general rule of thumb for you.
If you’ve really thought about it, dug about and tried to find something to add in as a good worthwhile bonus to try and tip customers over the edge, and you honestly can’t find anything that fits the bill, go with nothing.
No bonuses are better than one that turns your potential customers away.
As obvious as that sounds, it seems to be occurring more and more often recently, which is strange because of the sheer number of people that claim to know what they’re talking about that are teaching people what to do with online business nowadays.
Using the example above I want to demonstrate something to you that seems to have become a strange epidemic that pretty much makes me and everyone else I know click right off the website and go somewhere else…
…and that’s when people take too much time and put in a little too much effort into adding value to their products.
Have a look at the below example and think about how many times have you seen this recently?
——————-
“Get your hard hitting, intensive training course,
entitled ‘Improve Your Fishing’, consisting of two CD’s
packed with audio and video, showing you all the tricks,
tips and tactics in use today by some of the most
successful fisherman in the world!.
Order today and get this proven course worth over $2500
for a measly $300.
In fact, I’m so confident that it’s going to help you I’m
going to knock the price down further. You can get all this
expertise in one place for an amazing $49.95.
Order your copy now!”
——————-
See where I’m coming from?
Don’t get me wrong, there’s nothing wrong with giving special offers to encourage people to take action, or just to show people they’re getting a real good deal, but from $2500 down to $49.95?
That’s going over the top, and unfortunately this affects you and your product’s credibility.
Think about it? How would you feel if you walked into a store and saw a top of the range 62″ plasma screen knocked down from $12,000 to $200?
Your first reaction would either be ‘Yeah right, this a joke’, or even more likely ‘What’s the catch?’ or ‘What’s wrong with it?’.
The whole purpose of your sales lettes is to build credibility and to increase customer confidence in your product. You do this by identifying and addressing the problems and questions people might have in your niche, while at the same time creating a need for your product.
Do you see how adding too much value, too soon, or going really over the top can be detrimental? Where you see it as giving the customers a bargain, they’re seeing it as another question in their minds.
Hey don’t get me wrong. Discounts are good, but in this type of circumstance it’s going to kill your sales. Don’t make the same mistake.
Now it’s also important to remember to add value using bonuses in a way which makes your bonuses seem like real products themselves, but never ever lose sight of the main purpose of your website.
Don’t throw people off in different directions and have them read ten sales letters for different products. It just doesn’t work like that. Again while you may think you’re adding value, all you’re doing is distracting and confusing your visitors.
When people say sell your bonuses like a real product, they mean a few hard hitting paragraphs about how this compliments the main product and you’re getting a heck of a good deal, or you can’t get it anywhere else, or where it’s been proven etc.
Don’t go over the top, or you’ll begin losing your potential customers.
Now if you’re lost as to what the heck you could possibly give as a bonus to add value to your product, or don’t have anything to hand, don’t worry.
Your bonus doesn’t have to be tangible. It doesn’t have to be an ebook, it doesn’t have to be a piece of software. Open your mind a little and think about other things you could offer to people along with your product.
Are you respected in your field of expertise? How about a free one hour, no strings phone or video consultation, or even a follow-up consultation to see how they’ve done with the product you’ve just sold them?
This isn’t such a hard thing to implement if you have the knowledge. Just be careful not to try to give 100 people a free two hour consultation every week.
It doesn’t matter what you’re selling, you can use this method somewhere, whether it’s an hour free technical support, or a free 30 minute confidence builder to compliment your main product. It’s totally up to you.